Brand Guidelines
Logos
Fonts
Colors
Red
HEX: #FF0000
RGB: 255, 00, 00
Off-White
HEX: #FFFAF6
RGB: 255, 250, 246
Off-Black
HEX: #1d1d1e
RGB: 29, 29, 27
Purple
HEX: #43168a
RGB: 67, 22, 138
Burnt Gold
HEX: #CA6200
RGB: 202, 98, 0
Cream
HEX: #FFE3CE
RGB: 255, 227, 206
Pink
HEX: #FF88D6
RGB: 255, 136, 214
Worship in the Heart
Brand Guidelines
Content
Creatr presents Worship in the Heart – events designed to unite people in prayer and worship at the heart of the United States of America. Led by some of the world’s most trusted Christian recording artists and ministries, we believe Worship in the Heart will expand and elevate the American expression of worship.
Logos
Always feature Museum of the Bible logo first.
The CREATR logo is never to exceed the heigh of the MoTB logo.
Logo 1 offers tighter spacing between both logos
Logo 2 offers more spacing between logos
Logo 3 offers another side by side rendition
Fonts
Colors
Red
HEX: #7C000A
RGB: 124, 0, 10
Pink
HEX: #F6484F
RGB: 246, 72, 79
Golden
HEX: #F99300
RGB: 249, 147, 00
Teal
HEX: #09314A
RGB: 9, 49, 74
Black
HEX: #000000
RGB: 0, 0, 0
Grey
HEX: #1A1818
RGB: 26, 24, 24
Cream
HEX: #FDDEC6
RGB: 253, 222, 198
White
HEX: #FFFFFF
RGB: 255, 255, 255
Visual Application
Concept: The Heart & The Worship Experience
Visual Goal: Grid-style, modular system to connect all concepts. Creates a versatile & adaptable system designed for seamless motion and interactive experiences. — ‘Building Blocks’
01. Color Blocking to form squares and rectangles (portrait or landscape) for posters, social media graphics, and misc. visuals
02. Repeating Arrows & Circles
Arrows: Upward dimension of worship and connection with God. A ‘one-way’ expression, not something we do with anticipation of something in return–purely glorifying God.
Circles: Influence & Impact that starts at the heart of the central idea. Using the graphic to highlight ‘what the heart means’
03. Imagery
Artist: For advertisement, prominent representation of featured artist. Cut out imagery, no photo color treatment.
Worship: Visual representation of live worship experience
Location: Black & White Cutouts of prominent locations and key landmarks.
Misc: Use of relevant graphics in a ‘cut-out’ representation (i.e. The Creation of Adam cutout)
04. Type Application
Druk XCondensed Font for headliner; minimal spacing, left aligned to each block
Helvetica Now Medium for subtitle
05. Gradient Options
06. Examples
Visual Examples
All Creation Sings
Brand Guidelines
Content
Creatr presents All Creation Sings – a revolutionary interactive experience centered on exploring worship throughout the Bible. Inspired by Psalms 148, All Creation Sings draws the viewer through immersive rooms, vibrant and interactive displays, and a deep expression of worship.
Designed to take each visitor on a unique journey of personal reflection and worshipful reverence. Join us as we partner with Museum of the Bible to bring a unique perspective to worship as uncovered in the stories of the Bible.
Logos
Logo 1 used frequently
Logo 2 used sparingly
Logo 3 used as a secondary
Visual Application
Concept: Immersive Worship
Visual Goal: Very ‘real-life’ immersion. Our goal here is to bring people into a story that is all encompassing and hands on.
01. Element Application
The main element of use is the swirl. This is typically found over top of an image or on a plain black or white background in tandem with the logo.
The second element is the heart blob which is used very sparingly.
Fonts
Colors
Mustard Yellow
HEX: #E8AE35
RGB: 232, 174, 53
Powder Blue
HEX: #B1C9DA
RGB: 246, 72, 79
Black
HEX: #000000
RGB: 0, 0, 0
Grey
HEX: #212525
RGB: 33, 37, 37
Cream
HEX: #F4F2E9
RGB: 244, 242, 233
White
HEX: #FFFFFF
RGB: 255, 255, 255